BENJI B
Benji B is a globally respected music curator, known for his influence as a radio broadcaster, DJ, producer, and musical director.
Hosting one of the world's most influential radio shows since the early 2000s, he’s a key tastemaker with deep global connections across genres. A seasoned DJ, Benji has toured internationally for over 20 years, regularly performing at Circoloco and Manchester Warehouse Project, amongst many more.
He founded the legendary Deviation club nights, championing new talent, and has collaborated with major artists like Kanye West (Yeezus, Life of Pablo). Benji’s work transcends genre boundaries, blending music’s rich history with forward-thinking artistry. In fashion, he’s shaped runway music for Celine (Phoebe Philo), Louis Vuitton Men’s (Virgil Abloh), and is currently the musical director for Burberry, Carven, Jil Sander, Lacoste and does many large one off musical directorships (H&M, Mercedes-Benz, Moncler, Vogue World). His music direction for runway, film and artists has become a cornerstone of his multidisciplinary career.
BBC RADIO 1
As a radio DJ, Benji B has built a career defined by his passion for groundbreaking music and his unparalleled ability to spot exceptional talent. Renowned for his authenticity and impeccable taste, he has become a cornerstone of BBC Radio 1—the UK’s leading radio platform—while staying true to his artistic integrity.
Benji’s dedication to the craft is unwavering. Since stepping into his first radio studio at the age of 16, he’s never missed a week behind the mic. Since August 2002, he’s hosted his own weekly show on BBC Radio 1, curating a meticulously crafted two-hour slot packed with diverse and innovative music. His selections cross genres, eras, and borders, shining a light on new releases and undiscovered gems while weaving them seamlessly into his playlists.
Benji is committed to keeping his show a dynamic and ever-evolving experience. Listeners can count on hearing a steady stream of fresh tracks, with Benji championing music that’s on the cutting edge. His show has become essential listening not only for fans but also for industry professionals—DJs, A&Rs, music journalists, publicists, record labels, and brands all tune in. Being featured on his playlist has become a mark of excellence and credibility within the music industry, further cementing Benji’s role as one of the most respected voices in radio.
DEVIATION
Deviation is one of London’s most influential and enduring club nights, founded in 2007 by renowned resident DJ Benji B and host Judah.
Established with a vision to create a space for music lovers, Deviation has played an integral role in shaping London’s nightlife scene, consistently delivering cutting-edge music and unforgettable club nights. Deviation’s influence extends beyond the walls of its club nights. Each year, the brand brings its signature sound and energy to Notting Hill Carnival, hosting a highly anticipated stage on the Sunday in collaboration with Killerwatt Soundsystem. This partnership has become a Carnival highlight, featuring some of the best talents in electronic, hip-hop, and global music. With a legacy spanning nearly two decades, Deviation continues to evolve while staying true to its roots, solidifying its place as a defining force in London’s music and nightlife history. Artists include: A$AP Rocky, Erykah Badu, James Blake, Kaytranada, Kelela, Mark Ronson, Moodymann, Sampha, Skepta, Travis Scott, Virgil Abloh + many more.
MUSICal direction
Benji B is widely regarded as a tastemaker, which has led to his prominent role in musical curation for the fashion industry.
His journey began with Phoebe Philo at Celine, where he developed his talent for pairing music with fashion. From 2018 to 2022, he served as the musical director for Louis Vuitton and Off-White during Virgil Abloh’s tenure as Creative Director. Collaborating with Leader Mgmt, Benji curated an impressive roster of artists for runway shows and fashion films, including BadBadNotGood, Erykah Badu, FKA Twigs, GZA (Wu-Tang Clan), Kamasi Washington, Jeff Mills, Kaytranada, Kendrick Lamar, Kid Cudi, Skepta, Tom Misch, Travis Scott, Tyler, The Creator, and Yussef Dayes.
Currently, Benji is the musical director for Burberry, Carven, Jil Sander, and Lacoste, while also working on special projects for brands like H&M, Moncler, and Vogue World, cementing his place as a leading figure at the intersection of music and fashion.
DISCOVER MORE OF BENJI B’S WORK
LOUIS VUITTON
SS19
FW19
SS20
FW20
SS21
FW21
SS22
FW22
SS23
BURBERRY
FW23
SS24
FW24
SS25
FW25
CELINE
SS17
FW17
FW18
JIL SANDER
SS23
FW23
SS24
FW24
SS25
CARVEN
SS25
FW25
LACOSTE
FW25
SS25
other
off-white
FW22
vogue world
FW22
zara
FW25
cerruti
FW18